A diversified advertising and marketing agency with nearly 40 years of experience

Adcorp is a full service marketing and communications agency with offices located throughout Australia and New Zealand. With nearly 40 years in business, we have honed our skills in delivering marketing results for our clients within a rapidly-changing consumer environment and media landscape.

Robust strategy, digital solutions, media knowledge, cut-through creative and engaging content creation is supported by our efficient technology delivery systems and underpinned by our focus on Return on Investment.

We pride ourselves on our client relationships and with over 600 clients across a diverse range of sectors; both business and government, Adcorp is delivering smart solutions to clients that are designed to exceed expectations.

We are also diversifying. Our 100% owned subsidiary Showrunner Productions is producing content for global broadcasters including National Geographic and Netflix with a range of programs already completed and others in production. A 15% investment in innovative video production and technology business Shootsta, provides Adcorp with a stake in a rapidly growing company that has just expanded into global markets.

Adcorp annual reports

Investor announcements

Our board

Ian Rodwell, AO BCom

Non-Executive Chairman

David Morrison B Bus (Hons)

CEO & Managing Director

Alex Parsons B Bus, GC Mgmt

Director

Dean Capobianco GC Bus Admin

Non Executive Director

Ian Rodwell, AO BCom

Non-Executive Chairman

The founder of the Adcorp Group in 1981, Ian Rodwell held the position of Managing Director until his retirement in January 2004. Traditionally a recruitment-focused advertising agency; under Ian’s leadership Adcorp successfully diversified into the property, automotive and corporate sectors.

The agency also expanded its geographic footprint to cover all mainland states of Australia and four locations in New Zealand.

Ian’s interest in technologies has continued following his retirement from Adcorp with his appointment as Chairman of Optalert Ltd; a company that has developed and is now marketing an innovative technology product called Optalert that identifies and measures driver fatigue.

In 1999, Ian listed Adcorp on the Australian Stock Exchange where it now trades under the AAU symbol.
In addition to his corporate commitments, Ian dedicates considerable time to charitable causes and is currently a Director of Diabetes Australia Research Trust (DART); an organisation responsible for the raising for funds for diabetes research and the awarding of grants to medical researchers in Australia.

On 26th January 2017, Ian Rodwell was recognised by the Governor General with an Order of Australia for his distinguished service to community health as a supporter and advocate for funding to promote research and awareness of Motor Neurone Disease in Australia.

Ian is Chairman of Adcorp’s Audit Committee and the Remuneration and Nomination Committee.

David Morrison B Bus (Hons)

CEO & Managing Director

David commenced with Adcorp Perth in September 2003 bringing over seven 7 years’ experience in recruitment advertising and general marketing, from his previous position as State Director of TMP Advertising & Communications.

He holds a Bachelor of Business degree from Curtin University with Honours in Marketing. David has also been a sessional lecturer and tutor at Edith Cowan University in Advertising and Consumer Audiences and Integrated Marketing Communications.

During his time with Adcorp, David has been integral to a number of key initiatives that have underpinned the growth of the company. These include the acquisition of a Perth-based design agency, the introduction of an in-house television and video production business, the successful pitch and subsequent implementation of a global recruitment advertising contract for a major mining company, the introduction of Adcorp into Master Media Agency agreements with both state and national Governments and the strategic investment in an innovative video and technology-based start-up.

David is a hands-on strategic marketer who has led a number of major client projects in the fields of brand development, digital strategy, television production and employee value proposition development and implementation.

In March 2011, David was appointed to the role of Chief Executive Officer and Managing Director and relocated from Perth to Adcorp’s head office in Sydney. Appointed as Executive Director in March 2018, David now manages Adcorp’s Western Australian operations, is Managing Director of Adcorp’s subsidiary Showrunner Productions and is the Adcorp representative on the Board of Shootsta Holdings Pty Ltd in which Adcorp holds a 15% investment.

David has also held voluntary roles with both Volunteering Western Australia and Volunteering Australia; the peak bodies for volunteering.

Alex Parsons B Bus, GC Mgmt

Director

Alex commenced his role as Chief Executive Officer and Managing Director with Adcorp in March 2018. He brings to the role a wealth of skills and experience across the media and marketing industry, and has held a number of leadership positions in both the Australian and international markets.

Alex’s skills and capabilities have been developed in a variety of roles including as Chief Digital & Marketing Officer for Nine Entertainment Co, CEO of RateCity, Managing Director of ninemsn, Group Manager of Search for Telstra’s Sensis business and Director of Product for eBay Australia and New Zealand.

Alex is passionate about the future of media and marketing, and the great opportunity which Adcorp has in this market to grow the profitability of the core business, double down on recent content and video investments and to enter new markets to support future growth. He believes in leveraging the power of sales, technology, content and brands to deliver this growth by driving efficiencies in existing areas of operation as well as creating new business opportunities.

Dean Capobianco GC Bus Admin

Non Executive Director

Dean Capobianco has almost 20 years of experience in the online media and technology environment, having held senior roles with Ninemsn, Yahoo!, News Corp Australia and Acxiom in the Asia Pacific region. Dean is an active investor and advisor to early stage growth businesses and companies undergoing strategic digital transformation.

Other current directorships: Managing Director of LiveRamp APAC Emerging Markets (NASDAQ).

Ian Rodwell, AO BCom

Non-Executive Chairman

The founder of the Adcorp Group in 1981, Ian Rodwell held the position of Managing Director until his retirement in January 2004. Traditionally a recruitment-focused advertising agency; under Ian’s leadership Adcorp successfully diversified into the property, automotive and corporate sectors.

The agency also expanded its geographic footprint to cover all mainland states of Australia and four locations in New Zealand.

Ian’s interest in technologies has continued following his retirement from Adcorp with his appointment as Chairman of Optalert Ltd; a company that has developed and is now marketing an innovative technology product called Optalert that identifies and measures driver fatigue.

In 1999, Ian listed Adcorp on the Australian Stock Exchange where it now trades under the AAU symbol.
In addition to his corporate commitments, Ian dedicates considerable time to charitable causes and is currently a Director of Diabetes Australia Research Trust (DART); an organisation responsible for the raising for funds for diabetes research and the awarding of grants to medical researchers in Australia.

On 26th January 2017, Ian Rodwell was recognised by the Governor General with an Order of Australia for his distinguished service to community health as a supporter and advocate for funding to promote research and awareness of Motor Neurone Disease in Australia.

Ian is Chairman of Adcorp’s Audit Committee and the Remuneration and Nomination Committee.

 

David Morrison B Bus (Hons)

CEO & Managing Director

David commenced with Adcorp Perth in September 2003 bringing over seven 7 years’ experience in recruitment advertising and general marketing, from his previous position as State Director of TMP Advertising & Communications.

He holds a Bachelor of Business degree from Curtin University with Honours in Marketing. David has also been a sessional lecturer and tutor at Edith Cowan University in Advertising and Consumer Audiences and Integrated Marketing Communications.

During his time with Adcorp, David has been integral to a number of key initiatives that have underpinned the growth of the company. These include the acquisition of a Perth-based design agency, the introduction of an in-house television and video production business, the successful pitch and subsequent implementation of a global recruitment advertising contract for a major mining company, the introduction of Adcorp into Master Media Agency agreements with both state and national Governments and the strategic investment in an innovative video and technology-based start-up.

David is a hands-on strategic marketer who has led a number of major client projects in the fields of brand development, digital strategy, television production and employee value proposition development and implementation.

In March 2011, David was appointed to the role of Chief Executive Officer and Managing Director and relocated from Perth to Adcorp’s head office in Sydney. Appointed as Executive Director in March 2018, David now manages Adcorp’s Western Australian operations, is Managing Director of Adcorp’s subsidiary Showrunner Productions and is the Adcorp representative on the Board of Shootsta Holdings Pty Ltd in which Adcorp holds a 15% investment.

David has also held voluntary roles with both Volunteering Western Australia and Volunteering Australia; the peak bodies for volunteering.

 

Alex Parsons B Bus, GC Mgmt

Director

Alex commenced his role as Chief Executive Officer and Managing Director with Adcorp in March 2018. He brings to the role a wealth of skills and experience across the media and marketing industry, and has held a number of leadership positions in both the Australian and international markets.

Alex’s skills and capabilities have been developed in a variety of roles including as Chief Digital & Marketing Officer for Nine Entertainment Co, CEO of RateCity, Managing Director of ninemsn, Group Manager of Search for Telstra’s Sensis business and Director of Product for eBay Australia and New Zealand.

Alex is passionate about the future of media and marketing, and the great opportunity which Adcorp has in this market to grow the profitability of the core business, double down on recent content and video investments and to enter new markets to support future growth. He believes in leveraging the power of sales, technology, content and brands to deliver this growth by driving efficiencies in existing areas of operation as well as creating new business opportunities.

 

Dean Capobianco GC Bus Admin

Non Executive Director

Dean Capobianco has almost 20 years of experience in the online media and technology environment, having held senior roles with Ninemsn, Yahoo!, News Corp Australia and Acxiom in the Asia Pacific region. Dean is an active investor and advisor to early stage growth businesses and companies undergoing strategic digital transformation.

Other current directorships: Managing Director of LiveRamp APAC Emerging Markets (NASDAQ).