Colliers International required a creative Information Memorandum for the sale of 658 Church Street - significant property in the Richmond business hub. The objective was to stimulate interest, encourage enquiries and ultimately, a successful sale of the property.
A creative approach
Adcorp’s creative solution was a highly visual; image heavy Information Memorandum using iconography and photography throughout to highlight key selling points. The look and feel was contemporary and fashionable.
The high-level creative was then taken to market in a campaign which included print advertising, online listings and an EDM.
Adcorp also professionally translated the IM for offshore markets.
Information Memorandum
Highly visual Information Memorandum incorporating iconography and imagery throughout.
Information Memorandum
Highly visual Information Memorandum incorporating iconography and imagery throughout.
Information Memorandum
Highly visual Information Memorandum incorporating iconography and imagery throughout.
‘The marketing campaign was undertaken in a most professional and harmonious association which resulted in the presentation of multiple offers and ultimately a record breaking result.’
Chris Glass,
Director, Property Bank Australia
Results
The property successfully transacted for $44.65 million to a local investor in May 2017.
