Property developer Finbar, engaged Adcorp to manage the launch of Subi Strand apartments located in the heart of Subiaco, Perth. The objective was to create awareness, drive traffic to the website, generate enquiries and ultimately convert sales of 245 apartments.
A strategic approach
Adcorp created a name and brand identity to reflect the mixed-use nature and artistic characteristics of the development’s location. Incorporating emotive taglines and fresh, modern brand elements, the campaign came alive to engage and attract the target demographic.
Adcorp delivered: demographic and geographic research, name, logo, brand extensions, marketing campaign strategy, media planning and buying, brochures and marketing collateral, digital design, tv, video production, outdoor advertising, sales office design and on-site signage.
Website
A parallax interface design was created for a youthful appeal.
Branding
An Instagram inspired photoshoot was developed to create an urban mural.
Smart cars during the launch
Grand launch weekend promotion.
Brochure
An extensive photoshoot, urban language and layout designs captured the spirit of Subiaco.
Exterior signage
Urban mural hoarding.
Results
- 70 apartments sold within the launch week.
- 1 in 65 people who visited the website invested a minimum of $450,000.