75 Dorcas St

Adcorp’s creative strategy for the IM focused on the location of the property. Adcorp delivered an IM using photography, high level creative design and quality printing supported by press advertising, online listings and video.

The objective of the campaign was to develop a brand that connected with the First Home Buyer, Owner Occupier and Investor target market. Besides the name, logo and brand development, Adcorp was also required to create marketing elements to promote Motive’s key selling points with the use of emotive copy, headlines and photos.

Adcorp delivered campaigns across the pre-launch, launch, maintenance and completed stages of the development.

Located in Maylands, the development consisted of two buildings with separate launch dates – The first being Unison on Tenth and the second Unison on Kennedy. The creative was strategically developed to run synonymously between the two stages.

The brand targeted young first home buyers with the use of bright colours, trendy hipster inspired imagery and typography. The integrated campaign consisted of print collateral, press, outdoor, direct mail, online and television.

The key objective for this portfolio was to position the campaign microsite as the #1 source of Industrial property information and listings with the purpose of generating qualified leads and enquiries. Adcorp produced a microsite, digital display banners, paid media marketing, print advertising, video and email communication.

Adcorp’s creative solution was a highly visual; image heavy Information Memorandum using iconography and photography throughout to highlight key selling points. The look and feel was contemporary and fashionable.

The high-level creative was then taken to market in a campaign which included print advertising, online listings and an EDM.

Adcorp also professionally translated the IM for offshore markets.

Adcorp created a name and brand identity to reflect the mixed-use nature and artistic characteristics of the development’s location. Incorporating emotive taglines and fresh, modern brand elements, the campaign came alive to engage and attract the target demographic.

Adcorp delivered: demographic and geographic research, name, logo, brand extensions, marketing campaign strategy, media planning and buying, brochures and marketing collateral, digital design, tv, video production, outdoor advertising, sales office design and on-site signage.

The Office Opportunities campaign ran nationally across print, digital, display and included an insertion in the AFR Sydney. The campaign was aligned with the Colliers International digital focus for 2018 and saw unprecedented results across search and display advertising.

Adcorp’s media team utilised the latest and richest audience data to profile potential buyers and develop a strategy that would reach, inspire and engage and implemented a major media strategy which engaged audiences in a cross-platform digital, outdoor, social and print environment.

The overarching creative messaging connected the 2 developments as a unique opportunity Uno and Jade has their own unique proposition. ‘Your City in the City’ reflects the benefits of both sites and was supported visually with images and type carefully selected.

Adcorp conducted thorough research and held a workshop with Arden to understand their business and what sets them apart from their competitors. Based on the information gathered, Adcorp executed a targeted media plan that focused on digital advertising.

Adcorp proposed using 360 video technology to showcase the properties and built a campaign platform – Vantage 360.

Key prospects were sent a branded Google cardboard VR headset. They were then able to view available properties on a website and go on a virtual tour without even leaving their desk.

Digital banners pushed prospects to a dedicated Colliers website. ‘Calls to actions’ were included with an agent’s contact details provided at the end of each 360 video as well as a link to the website.