Careers website

Adcorp worked closely with the Deloitte People and Performance team and engaged Deloitte’s Creative Director at the start of the project to ensure compliance with the Global Brand guidelines and encourage key stakeholder involvement in the project.

Adcorp designed and developed a new site with a modern and clean style. With strong mobile features, it clearly articulated the Deloitte New Zealand story. The website featured Deloitte people and tells real stories from within the business, while showcasing Deloitte’s strong brand.

The objective of the campaign was to develop a brand that connected with the First Home Buyer, Owner Occupier and Investor target market. Besides the name, logo and brand development, Adcorp was also required to create marketing elements to promote Motive’s key selling points with the use of emotive copy, headlines and photos.

Adcorp delivered campaigns across the pre-launch, launch, maintenance and completed stages of the development.

Located in Maylands, the development consisted of two buildings with separate launch dates – The first being Unison on Tenth and the second Unison on Kennedy. The creative was strategically developed to run synonymously between the two stages.

The brand targeted young first home buyers with the use of bright colours, trendy hipster inspired imagery and typography. The integrated campaign consisted of print collateral, press, outdoor, direct mail, online and television.

Adcorp created a name and brand identity to reflect the mixed-use nature and artistic characteristics of the development’s location. Incorporating emotive taglines and fresh, modern brand elements, the campaign came alive to engage and attract the target demographic.

Adcorp delivered: demographic and geographic research, name, logo, brand extensions, marketing campaign strategy, media planning and buying, brochures and marketing collateral, digital design, tv, video production, outdoor advertising, sales office design and on-site signage.

The website was built upon a strong strategic approach, with insights coming from in depth research and multiple workshops.

Video was created that shared real stories from New Zealand Post staff. These also showcased the breadth of the organisation, from its different businesses, as well as career paths.

The website integrated their Applicant Tracking System, with a ‘latest jobs’ feed contained within the copy pages and relevant job links integrated into the ‘careers’ area of the site.

Adcorp’s media team utilised the latest and richest audience data to profile potential buyers and develop a strategy that would reach, inspire and engage and implemented a major media strategy which engaged audiences in a cross-platform digital, outdoor, social and print environment.

The overarching creative messaging connected the 2 developments as a unique opportunity Uno and Jade has their own unique proposition. ‘Your City in the City’ reflects the benefits of both sites and was supported visually with images and type carefully selected.

Adcorp used qualitative and quantitative research to gain insights from a cross-section of job families within AgResearch. It was important that the research was representative of employees throughout New Zealand.

From the research, Adcorp was able to identify what was unique about working at AgResearch, what made AgResearch appealing as an employer and what put them in the ‘consideration set’ for potential employees. This enabled AgResearch to tell a better employment story and create messaging that is engaging and interesting.

Adcorp conducted thorough research and held a workshop with Arden to understand their business and what sets them apart from their competitors. Based on the information gathered, Adcorp executed a targeted media plan that focused on digital advertising.

Adcorp undertook an initial research phase that included a workshop, competitor reviews and analysis of existing data.

From this research, business insights became clear along with the strategy for the new website which focused on informative content – driven by an ‘About’ narrative and Employee Stories. It became clear that the website should not ‘sell’ AgResearch, but to attract and convert the right candidates by giving them clear and honest information.

The result was a relaxed and open careers website that utilises modern design practices to create a clean and professional environment for candidates.

Adcorp addressed VACC’s concern around the use of social media by establishing a content and social media strategy – including a social media policy for staff and a conversation matrix.

A research phase included workshops, reviewing best of breed examples and data analysis.

The strategy defined the role of social media for VACC and how best to leverage the channels, as well as outlining the type of content that would connect with audiences.